“Mesotherapy” may be a new word to you. It was new to me until recently. I will explain, but first a little history: Debra and I were scheduled to speak at the March 2012 ICIM conference in Lexington, Kentucky. In the process of preconference email discussions with Dr. William Faber, the doctor who had invited Debra and me to speak, I asked whether osteopaths had a way of addressing impaired hearing, which has been a concern of mine for the past few years. (You can download an ebook version of Dr. Faber’s book, The Osteopathic Medicine Advantage: How Medical Miracles . . . → Read More: Adventures in Mesotherapy
In the book, Persuasion Engineering, and in workshops of the same name, Richard Bandler and John La Valle discuss the concept of “inoculation.” In medicine, the shot you receive to inoculate you against a particular disease anticipates your exposure to a pathogen and teaches your immune system how to respond appropriately so that you can avoid the disease. It’s a good metaphor to creating resistance to harmful ideas in a wide variety of change work, including sales, behavioral change, and therapeutic interventions.
If you buy a new car, say an ABC from the DEF dealership, not long after you . . . → Read More: The Importance of Inoculation