By Joel Bowman, on March 7th, 2018% What would people do without clichés? One of the current favorites is, “at the end of the day,” which seems to be a replacement for “When all is said and done” or the more academic, “In the final analysis….” Most people speak—and think—in clichés most of the time. That has two advantages: it’s easier to spout a cliché than to find a new way of expressing the idea, and everyone knows what it means. Your friends will forgive you for using clichés and probably won’t even know that you are using them. Clichés, however, at best indicate lazy thinking and . . . → Read More: At The End of the Day
By Joel Bowman, on January 1st, 2012% One of the things I’ve been paying increasing attention to (perhaps because of the ongoing political debate in the U.S.) is fear marketing. I find it amazing at how pervasive “fear appeals” are and the various ways they are used to sell “stuff,” including politicians and political “talking points.” The basic concept is that we really need to be afraid of X, and, if we want to be safe, we need to stock up on (or vote for) the anti-X.
The world has a lot of risky stuff in it, of course, and we are undoubtedly safer when we . . . → Read More: Selling Fear in the New Year
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