The Importance of Inoculation

In the book, Persuasion Engineering, and in workshops of the same name, Richard Bandler and John La Valle discuss the concept of “inoculation.” In medicine, the shot you receive to inoculate you against a particular disease anticipates your exposure to a pathogen and teaches your immune system how to respond appropriately so that you can avoid the disease. It’s a good metaphor to creating resistance to harmful ideas in a wide variety of change work, including sales, behavioral change, and therapeutic interventions.

If you buy a new car, say an ABC from the DEF dealership, not long after you . . . → Read More: The Importance of Inoculation

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