Video or Text-Based Web Pages?

In previous blog entries, I have written about the way different communication channels influence the message received. We have known for a long time that the medium is the message. (See also Marshall McLuhan’s The Medium Is the Massage). One of the principal concepts behind the message inherent in the titles of books (including McLuhan’s) is that communication channels are themselves “messages.” The original discussion about this concept focused on the differences being communicated by print media and television. the movie, Medium Cool, was based on McLuhan’s concept that video was a “cool” medium, one that forced viewers to think . . . → Read More: Video or Text-Based Web Pages?

Changing Channels

A recent Internet news article, “Want To Look Smarter? Stop Sending Emails And Speak Like A Human,” by Emily Peck, reminded me of the ways communication channels influence the meanings of messages. The principal communication channels fall into three general classes: visual (what we see), auditory (what we hear), and kinesthetic (touch, taste, smell, and emotional response). Although neither the article nor the study on which it is based specifically addresses the concept of channel richness, that is basically what the article is about.

Face-to-face (F2F) is considered the richest communication channel because it conveys the most information. Assuming . . . → Read More: Changing Channels