You, You, You…

This blog is brought to you by a reminder notice from my dentist:

We would like to remind you that time has been reserved for your next appointment on

  Mon, 02/07/11 at 10:00 am.       We look forward to seeing you then!

WE WELCOME NEW PATIENTS

From the standpoint of business communication, the reminder contains a number of problems, but what really caught my attention is what in NLP would be called a failure to adopt second position.

In business communication, second position is usually called the you-attitude or the you-viewpoint. The writer is supposed to . . . → Read More: You, You, You…