Video or Text-Based Web Pages?

In previous blog entries, I have written about the way different communication channels influence the message received. We have known for a long time that the medium is the message. (See also Marshall McLuhan’s The Medium Is the Massage). One of the principal concepts behind the message inherent in the titles of books (including McLuhan’s) is that communication channels are themselves “messages.” The original discussion about this concept focused on the differences being communicated by print media and television. the movie, Medium Cool, was based on McLuhan’s concept that video was a “cool” medium, one that forced viewers to think . . . → Read More: Video or Text-Based Web Pages?

Waist Deep in the Big Muddy

The title of this blog comes from a Pete Seeger song:

The lyrics contain a number of metaphors that apply to the current political situation in the States: First, times and circumstances change. What was once safe doesn’t necessarily remain that way. Second, having a “big fool” set direction may not turn out well. Third (and one of my favorite quotations), “Those who do not learn from history are doomed to repeat it,” which was doubtless based on George Santayana’s original: “Those who cannot remember the past are condemned to repeat it.” Remembering history by itself isn’t sufficient. . . . → Read More: Waist Deep in the Big Muddy

A Media Star Is Born

Given the outcome of the 2016 US presidential election, everyone needs read Neil Postman’s 1982 book, Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Reading it won’t change the outcome of the election, of course, but it will provide understanding for how and why it happened the way it did. Postman’s main point is that print encourages logic and reflection. Visual media, and television in particular, encourage the feelings of the moment. To be taken seriously and believed, written documents need to be logical and coherent. To be successful, visual media need to influence feelings. We . . . → Read More: A Media Star Is Born