Evidence Procedures

In NLP, one of the central Metamodel questions is, “How do you know?” An honest answer to the question provides information about a person’s “model of the world,” which is essentially a “reality strategy”—the way people decide what’s real. In most cases, what we think of as “real” is more accurately a “belief,” in some cases with very little in the way of supporting evidence. Most beliefs begin, of course, with some evidence in the external environment. Through the natural processes of deletion, distortion, and generalization, beliefs that have a logical beginning can become increasingly distorted over time. One of . . . → Read More: Evidence Procedures

Selling Fear in the New Year

One of the things I’ve been paying increasing attention to (perhaps because of the ongoing political debate in the U.S.) is fear marketing. I find it amazing at how pervasive “fear appeals” are and the various ways they are used to sell “stuff,” including politicians and political “talking points.” The basic concept is that we really need to be afraid of X, and, if we want to be safe, we need to stock up on (or vote for) the anti-X.

The world has a lot of risky stuff in it, of course, and we are undoubtedly safer when we . . . → Read More: Selling Fear in the New Year